Custom cabinetry manufacturer for multi-brand furniture dealers
Sell custom cabinetry with your own brand front and center. Family-owned since August 2011, in Tupandi, Brazil.
Manufacturing advantages
Your brand
comes firstEvery factory label and tag is customized with your dealership's own brand.
Modules
100% adjustableWidth, height and depth can be changed in any direction, millimeter by millimeter, at no extra cost.
Edges bonded with
PUR glueReactive polyurethane adhesive, for greater moisture resistance and durability.
1 mm
edge bandingBetter protection for every panel, a cleaner finish and a stronger overall build.
Carcasses in
15, 18 and 25 mmSturdy construction and more specification options for every project.
Countertops with
custom cutoutsMore design freedom for different spaces and architectural requirements.
Finish options
42 + Wildcard ColorPanels from leading suppliers, plus the option to source a color outside the standard catalog.
Hardware
from value to BlumConfigured to fit the budget and profile of each customer, from entry-level to premium.
We manufacture custom cabinetry so that your dealership's brand comes first.
Founded in August 2011, Customize Planejados was created to offer complete, flexible, premium-quality solutions to custom furniture dealers, in Brazil and in international markets.
From day one, the company was built to serve multi-brand dealers, with premium-quality products and full freedom to customize. It's a business model designed to give every partner the autonomy to build and strengthen their own brand.
Over the years, we've invested in technology, production processes, standardization and construction improvements, to bring precision, aesthetics, quality and efficiency to every project.
Beyond manufacturing furniture, we build long-term partnerships. Our success is tied to the success of every dealer who chooses to work with us. That's why we've developed a structure that lets each partner offer a distinctive product, fully adjustable and aligned with their own brand identity.
Our philosophy combines customization with smart standardization: flexible products, able to serve different projects, and structured to simplify production, streamline processes and make assembly more efficient.
Today, Customize keeps expanding its presence in domestic and international markets, guided by the principles it was founded on:
- Entrepreneurship
- Innovation
- Quality
- Partnership
Customize Planejados is a brand of Indústria de Móveis Welter, based in Tupandi, in the state of Rio Grande do Sul, Brazil, at the foot of the Serra Gaúcha mountains, about 50 miles from Porto Alegre. The region provides the infrastructure and logistics needed to ship products safely and efficiently worldwide. View the factory on the map
Become a Customize Dealer
Talk to our teamBecome a Customize Dealer
Do you run a custom furniture store and want to work with Customize? Tell us who you are and where you operate. Our team will get back to you by email or phone.
Spaces the line covers
The line covers residential and commercial projects: kitchens, bedrooms and closets, living rooms, bathrooms and offices.
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Kitchen
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Bedroom & Closet
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Living Room
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Bathroom & Powder Room
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Home Office
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Corporate
Images are for illustration purposes only.
42 finish options, from leading suppliers
Customize currently offers 42 finish options, selected from the leading panel suppliers in the market. The portfolio gives dealers and architects a wide range for building projects with different styles, concepts and price positioning.
- Arauco
- Berneck
- Guararapes
- Duratex
- Sudati
Wildcard Color
Freedom beyond the catalog
When an architect or client considers a color essential, we work to source it directly through the industry, even if it isn't part of our standard catalog. That means more freedom for the architect, more options for the dealer, and fewer projects lost over a color limitation.
Entry-Level to Premium
Without giving up customization
Hardware for every project
At Customize, flexibility also extends to hardware. Dealers choose the setup that best fits each project, from cost-effective, competitive solutions to high-end specifications, depending on the customer's profile and how the sale is positioned.
Value
Hardware options that give dealers stronger price competitiveness, while keeping Customize's quality standard.
Premium
Specified with Blum hardware, recognized worldwide for its quality, precision, technology and performance.
One product, many possibilities. Dealers combine carcasses, accessories and hardware to fit the budget, the end customer's profile and the store's sales strategy.
Become a DealerA complete ecosystem for your project
Customize goes beyond manufacturing furniture. Our product library includes complementary solutions from partners specialized in lacquer finishes, glass, accessories, lighting and handles. The model gives dealers more freedom of choice and more competitiveness when putting a project together.
Lacquer
Finotoc & Brilhart
Painting and finishing solutions for custom projects.
Glass Doors
Euronobre & Portabile
Doors and glass elements to complement projects.
Wire Accessories
Masutti Copat
Functional, sophisticated solutions for organizing every space.
Lighting
Artetilica
Lighting that highlights the furniture and creates a distinctive experience.
Handles
Zen
A complete line for different styles and project approaches.
For certain solutions, the partner invoices the dealer directly. This makes it possible to find the best commercial terms for each need, without unnecessary middlemen.
Frequently Asked Questions
Who does Customize manufacture for?
For custom furniture dealers, especially multi-brand stores. The company was built so every partner has the autonomy to build and strengthen their own brand, with premium-quality products and full freedom to customize.
Can I change the module dimensions?
Yes. Customize's modular system is 100% adjustable: the width, height and depth of every module can be changed in any direction, millimeter by millimeter, at no extra cost.
What carcass thicknesses and edge finish does Customize use?
Carcasses are manufactured in 15 mm, 18 mm and 25 mm. Edges receive 1 mm banding, applied with PUR glue (reactive polyurethane), which offers greater moisture resistance and durability.
How many finish options does Customize offer?
Currently 42 finish options, selected from suppliers such as Arauco, Berneck, Guararapes, Duratex and Sudati. When a project calls for a color outside the catalog, our Wildcard Color option lets us source that color directly through the industry.
What hardware and accessories can I specify?
Dealers choose the setup for each project: cost-effective hardware and accessory options, or — for the premium segment — specification with Blum hardware. The combination covers everything from entry-level projects to premium clients.
Do the furniture labels and tags carry my store's brand?
Yes. Every factory label and tag is customized with the partner's own brand, so the end customer recognizes the product as part of the store's identity.
Where is the Customize Planejados factory located?
In Tupandi, in the state of Rio Grande do Sul, Brazil, at Rua Primavera, 17, Vale do Reno. The town sits at the foot of the Serra Gaúcha mountains, about 50 miles from Porto Alegre.
How do I become a Customize dealer?
Send a message through the form on this page, email contato@customizeplanejados.com.br, or call +55 51 3635-8144. Our team will get back to you.